B&P sets the course for a successful expansion of RUSTA in Germany
21.02.2021 – The Swedish discounter for home accessoires commissioned B&P Bergmannpartners with the real estate management of its store portfolio and the expansion in Germany. With over 30 years of company history and more than 150 locations Rusta devloped into an important player in Scandinavia. This success story is now to be repeated in Germany with the help of B&P.
The Engagement includes the development of a general location strategy, the derivation of whitespots, the acquisition, negotiation and conclusion of leases, as well as lease management, including all utilities billing. In this case the Retail-Cloud CIMT which is developed by B&P is used for digitization and contract management.
But B&P is not just trying to break new ground technically, says Fabio Schoenamsgruber from B&P: “In a more conservative industry we can set new impulses with our young team, innovative ideas and ambition.” B&P has become a popular player on the German market in its three-year history by combing data-driven strategy anaylsis with operative execution due to experienced employees.
Moritz König, Partner at B&P: “Last year, with our partner Eyes + More, We successfully implemented one of the most ambitious expansion plans in Germany with our partner Eyes+More. It demonstarte how to achieve great success in inpatient care with a good concept and knowledge of the right locations retail can have. We also see the same approach at RUSTA and look forward to a potent new player in the German market. ”
Rusta plans numerous new openings for the coming year with a focus on the northern half of Germany. The ideal location is characterized by a highly frequented retail market situation with a total area of approx. 2,000 sqm.
Despite its recent history, B&P is already responsible for the expansion of various international retailers in Germany. These include retailers from Denmark, Sweden and the Netherlands. According to their own information, talks are already taking place with other well-known retailers, which makes us look forward to the future. “
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